Variety Of Lures On White Wooden Background


A typical angler will have a tackle box full of lures with every shape, colour and design imaginable. Every fishing trip they are confronted with the decision of which lure to choose. I am no different. However, the decision on lure colour isn’t about what lure looks good to me. The decision will depend on how fish see a particular colour given their surroundings. Here are some of my tips to help you choose the right fishing lure colour.


The first factor you need to consider when choosing a lure colour is water clarity. Colours have different wavelengths and the extent to which certain hues are manifested depends on how light can travel through the water.

In clear water, the presence of light allows the fish to see a variety of colours. Apart from bright, solid coloured lures, you can also use translucent lures for increased visibility. Since you can use a lot of colours, choose one that resembles the baitfish that are present in the water. You can also use natural colours such as green and brown to resemble the forage present.

When the water is cloudy, dirty or discoloured, bright coloured lures won’t contrast as well. The colours actually become washed out. Likewise, clear lures are not normally effective as they’ll simply get lost in the water.

Instead, choose dark colours such as black, blue and purple. These colours will blend with the water making them appear as if they belong there. They’ll also have solid silhouettes, which make them stand out to the fish.


When fishing on bright, sunny days, it is important to remember that the sunlight is able to penetrate deep into the water. Go with lures that are metallic or have reflective properties. Fish will often respond well to clear and glittery lures. On cloudy and overcast days, less light will penetrate the water. Dark and solid coloured lures will have more visibility in these conditions. You can opt for blue, black, white or chartreuse lures.


Bright colours like red, orange and yellow are better used in shallow waters. These colours, however, tend to disappear as you go deeper into the water and generally don’t appeal to the fish after a certain depth.

At medium depths, colours such as green and blue are able to retain visibility. At depths where the water already appears nearly dark, colours are no longer visible. When fishing at depth, it is generally better to go with purple or black lures. As you go deeper into the water, choosing lures is not so much about colour but on how they vibrate or pulsate in the water.


If the fish do not seem to be responding to your usual colour choices, it is time to try out something different. Try your luck with vibrant, multi-coloured or neon lures. That’s what I love about fishing on lures. You never know what will work until you are out there. Presenting something novel to the fish can often result in higher catch rates.

Even after considering the water clarity, weather conditions and water depth, you will still have to adapt to the location and the way the fish are behaving on the day. Use my suggestions as a starting point and with some trial and error, I bet you will land the fish you are after.


Is there anything you can add to this advice? Share your fishing experience below.

Jackson Williams

Jackson Williams has been fishing around Australia for 20 years and loves his home region of far north Queensland.